THE EMOTIONS

                                      POSITIVE AND NEGATIVE EMOTIONS

                                           THE SEVEN POSITIVE EMOTIONS

  

                               1. LOVE

                               2. SEX

                               3. HOPE

                               4. FAITH

                               5. ENTHUSIASM

                               6. LOYALTY

                              7. DESIRE

                                              THE SEVEN NEGATIVE EMOTIONS

                               1. FEAR (SEE SEVEN BASIC FEARS)

                               2. JEALOUSY

                               3. HATRED (PROLONGED)

                               4. REVENGE

                               5. GREED

                              6. ANGER (TEMPORARY)

                              7. SUPERSTITION

  

              ALL THESE EMOTIONS ARE STATES OF MIND, SUBJECT TO CONTROL AND DIRECTION. THE SEVEN NEGATIVE EMOTIONS OBVIOUSLY ARE DEADLY IF THEY ARE NOT MASTERED. THE SEVEN POSITIVE EMOTIONS MAY ALSO BE JUST AS DESTUCTIVE AS THE NEGATIVE EMOTIONS IF THEY ARE NOT ORGANIZED MASTERED AND GUIDED UNDER COMPLETE CONTROL.

          IN THESE FOURTEEN EMOTIONS IS THE "MENTAL DYNAMIC" WHICH MAY LIFT ONE TO GREAT HEIGHTS OF ACHIEVEMENT OR DASH ONE TO THE LOWEST DEPTHS OF FAILURE, AND NO AMOUNT OF EDUCATION, EXPERIENCE, INTELLIGENCE OR GOOD INTENTIONS CAN ALTER OR MODIFY THIS POSSIBILITY.

         HILL : IT SEEMS OBVIOUS THAT LACK OF CONTROL OF THE SEVEN NEGATIVE EMOTIONS MAY LEAD ONE TO SURE DEFEAT, BUT IS IS NOT CLEAR AS TO HOW ONE MAY THE SEVEN POSITIVE EMOTIONS FOR THE ACHIEVEMENTS OF DESIRABLE ENDS.

        CARNEGIE  : I WILL SHOW YOU EXACTLY HOW THE POSITIVE EMOTIONS MAY BE TRASMUTED INTO A DRIVING POWER THAT CAN BE USED IN THE ATTAINMENT OF ANY PURPOSE. I CAN DO THIS BY DESCRIBING THE MANNER IN WHICH ONE MAN MADE EFFECTIVE USE OF HIS EMOTIONS. THAT MAN IS CHARLIE SCHWAB, AND ANALYSIS OF HIS USE OF EMOTIONS IS BASED UPON CLOSE ASSOCIATION WITH HIM OVER A LONG PERIOD OF YEARS.

      SHORTLY AFTER HE BEGAN WORK WITH ME HE MADE UP HIS MIND TO BECOME AN INDISPENSABLE PART OF MY BUSINESS FAMILY, THEREBY DIRECTING TO A DEFINITE END THE EMOTION OF DESIRE. IN CARRING OUT HIS DESIRE HE APPLIED ALL THE PRINCIPLES OF ACHIEVEMENTS MENTIONED IN PREVIOUS INTERVIEW :

          ❤ DEFINITENESS OF PURPOSE

          ❤ THE MASTER MIND

          ❤ ATTRACTIVE PERSONALITY

          ❤ APPLIED FAITH

          ❤ GOING THE EXTRA MILE

          ❤ ORGANIZED ENDEAVOR

          ❤ CREATIVE VISION

          ❤ SELF - DISCIPLINE

THROUGH THE PRINIPLES OF SELF - DISCIPLINE CHARLIE SCHWAB ORGANISED THE OTHER SEVEN PRINCIPLES AND BROUGHT THEM UNDER HIS CONTROL. BACK OF THIS SELF - CONTROL HE PLACED ALL OF HIS ASSOCIATES, ENTHUSIASM OVER HIS WORK, HOPE OF SUCCESSFUL ACHIEVEMENT IN CONNECTION WITH HIS WORK, FAITH IN HIS ABILITY TO ACHIEVE, AND BACK OF ALL THESE EMOTIONS HE WAS DRIVEN BY THE EMOTION OF LOVE FOR HIS WIFE WHOM HE WAS SEEKING TO PLEASE BY HIS ACHIEVEMENTS.

THE MOTIVE WHICH INSPIRED HIM TO ORGANIZE AND USE HIS EMOTIONS FO THE ATTAINMENT OF A DEFINITE AND WAS THE TWOFOLD MOTIVE OF LOVE AND DESIRE FOR FINANCIAL GAIN, THESE TWO BEING AT THE HEAD OF THE LIST OF THE NENE MOTIVES.

OF COURSE MR.SCHWAB MADE USE OF ALL THE OTHER PRINCIPLES OF INDIVIDUAL ACHIEVEMENT WHICH WE HAVE NOT YET MENTIONED, BEFORE BE FINALLY ATTAINED HIS GOAL, AND HE CONTINUED TO USE ALL THE PRINCIPLES OF THIS PHILOSOPHY AFTER ATTAINING IT, BUT THE EIGHT PRINCIPLES WE HAVE COVERED WERE THE ONES HE USED AT THE OUTSET.

HILL : I THINK I UNDERSTAND WHAT YOU MEAN , MR.CARNEGIE. WILL YOU CHECK ME WHILE I DESCRIBE MY UNDERSTANDING OF MR.SCHWAB'S RISE TO POWER?
  

FIRST, HE DECIDED WHAT HE WANTED, THUS PUTTING INTO USE THE PRINCIPLE OF DEFINTIENESS OF PURPOSE. HE ADOPTED A PLAN FOR GETTING WHAT HE WANTED AND, JUDGING BY WHAT YOU HAVE SAID OF HIM, HE BEGAN CARRYING OUT HIS PLAN BY GOING THE EXTRA MILE,THEREBY MAKING USE OF THE PRINCIPLE OF ORGANIZED ENDEAVOR.

BY WORKING IN HARMONY WITH YOU AND HIS OTHER ASSOCIATES, HE MADE USE OF THE MASTER MIND PRINCIPLE.

BY THE PLEASING,HARMONIOUS MANNER IN WHICH HE RELATED HIMSELF TO YOU AND HIS OTHER ASSOCIATES, HE INDICATED HIS UNDERSTANDING AND USE OF THE PRINCIPLE OF ATTRACTIVENESS OF PERSONALITY.

BY THE INTELLIGENT MANNER IN WHICH HE USED ALL THESE PRINCIPLES, AND BY STICKING PERSISTENTLY TO HIS UNDERTAKING UNTIL HE COMPLETED IT, HE DEMONSTRATED HIS UNDERSTANDING AND USE OF SELF - DISCIPLINE THROUGH WHICH HE SUBORDINATED ALL HIS DESIRES TO THE ONE SOLE PURPOSE OF MAKING HIMSELF AN INDESPENSABLE PART OF YOUR ORGANISATION.

BACK OF ALL THIS ENDEAVOR WERE THE TOW MOTIVES OF LAW FOR HIS WIFE AND HIS DESIRE FOR FINANCIAL ACHIEVMENT THROUGH WHICH HE HARNESSED AND USED ALL HIS POSITIVE EMOTIONS FOR THE ATTAINMENTS OF A DEFINITE PURPOSE.

NOW, DOES THAT ABOUT STATE THE CASE ?

CARNEGIE  : THAT WAS THE PROCEDURE FOLLOWED. AND YOU WILL NOTICED THAT HIS CHANCES OF SUCCESS WOULD HAVE BEEN LESSENED HAD HE FAILED TO USE ANY OF THE PRINCIPLES MENTIONED. IT WAS THROUGH A CAREFULLY PLANNED APPLICATION OF ALL THESE PRINCIPLES THAT HE ATTAINED SUCCESS. THE APPLICATION REQUIRED SELF - DISCIPLINE OF THE HIGHEST ORDER.

IF HE HAD SQUANDERED ANY OF HIS EMOTIONAL POWER IN ANY OTHER DIRECTION WHATOEVER, THE RESULTS MIGHT HAVE BEEN DIFFERENT, A FACT OF WHICH I AM REMINDED BY THE EXPERIENCE OF ANOTHER MAN WHO STARTED OUT TO ATTAIN THE SAME RELATIONSHIP IN MY ORGANIZATION THAT CHARLIE SCHWAB SUCCESSFULLY ATTAINED.

THIS MAN HAD EVERYTHING THAT CHARLIE HAD, A FAR AS ABILITY WAS CONCERNED. IN ADDITION TO THIS HE HAD MUCH BETTER EDUCATION, HAVING GRADUATED FROM ONE OF THE BEST - KNOWN, COLLEGES, WHERE HE SPECIALIZED IN INDUSTRIAL CHEMISTRY. HE MADE HUST AS EFFECTIVE USE OF EVERY ONE OF THE PRINCIPLES MENTIONED AS CHARLIE DID, WITH ONE LONE EXCEPTION, AND THAT WAS THE MOTIVE BY WHICH HE WAS  INSPIRED. HIS MOTIVE WAS A DESIRE FOR FINANCIAL GAIN, NOT AS A MEANS OF EXPRESEING LOVE FOR HIS WIFE, BUT TO FEED HIS OWN VANITY.

HE HAD A LOVE FOR POWER, NOT AS AN EXPRESSIONOF HIS PRIDE OF ACHIEVEMENT, BUT AS A MEANS OF LORDING HIS AUTHORITY OVER OTHER PEOPLE. DESPTIE THIS WEAKNESS, HE CLIMBED STEADILY UNTIL HE BECAME AN OFFICIAL MEMBER OF MY MASTER MIND GROUP. THEN HE TOOK A TUMBLE THROUGH WHICH HE DASHED HIS HOPES AND HIS OPPORTUNITY TO PRICES BY HIS ARROGANCE AND VANITY.

HE WAS REDUCED IN RANK, OUT OF NECESSASITY FOR US TO MAINTAIN HORMONY IN OUR MASTER MIND GROUP, AND WOUND UP FINALLY AT THE BOTTOM OF THE LADDER, RIGHT WHERE HE STARTED. HIS DEMOTION INFLICTED A WOUND TO HIS VANITY FROM WHICH HE NEVER RECOVERED.

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