SUCCESSFUL BUSINESS

 

                                HOW TO BECOME 

                                    SUCCESSFUL BUSINESSMAN

                        YOU ARE YOUR MOST VALUABLE ASSET. YOUR LIFE, YOUR POTENTIAL, AND YOUR POSSIBILITIES ARE THE MOST PRECIOUS THINGS YOU HAVE. THUS YOUR GREAT GOAL IN LIFE SHOULD BE TO FULLFILL THAT POTENTIAL AND BECOME EVERYTHING YOU ARE CAPABLE OF BECOMING.

                          YOUR ABILITY TO LEARN, GROW, AND FULLFILL YOUR POTENTIALIS UNLIMITED. TODAY, PEOPLE ARE GRADUATING FROM HIGH SCHOOL AND COLLEGE IN THEIR SEVENTIES, LEARNING NEW SUBJECTS AND DEVELOPING NEW CAPABILITIES. YOUR ABILITY TO LEARN AND REMEMBER CAN CONTINUE THROUGHOUT YOUR LIFE IF YOU KEEP YOUR BRAIN ALIVE, THROUGHOUT YOUR LIFE IF YOU KEEP YOUR BRAIN ALIVE, AND FUNCTIONING AT ITS BEST.

                   YOUR MOST PRECIOUS FINANCIAL ASSET IS YOUR EARNING ABILITY. YOUR ABILITY TO WORK IS YOUR PRIMARY SOURCE OF CASH THROUGHOUT YOUR LIFE. YOU COULD LOSE YOUR HOME, YOUR CAR, YOUR BANK ACCOUNT, AND EVERYTHING YOU OWN, BUT AS LONG AS YOU HAVE YOUR EARNING ABILITY, YOU EARN IT ALL BACK- AND MORE - IN THE MONTHS AND YEARS AHEAD.

                          YOUR BIGGEST INVESTMENT

                          MOST PEOPLE DON'T REALIZES THIS. THEY TAKE THEIR EARNING ABILITY FOR GRANTED. BUT IT HAS TAKEN YOU YOUR ENTIRE LIFE TO DEVELOP YOUR EARNING ABILITY. EVERY BIT OF EDUCATION, EXPERIENCE, AND HARD WORK THAT YOU HAVE INVESTED IN LEARNING YOUR CRAFT AND DEVELOPING YOUR SKILLS HAS GONE INTO BUILDING THIS ASSET.

                      YOUR EARNING ABILITY IS VERY MUCH LIKE A MUSCLE. IT CAN INCREASE IN STRENGTH AND POWER YEAR BY YEAR AS THE RESULT OF REGULAR EXERCISE. LIKEWISE, THE OPPOSITE ABILITY, LIKE YOUR MUSCLES, CAN BECOME WEAKER OR EVEN DECLINE BECAUSE YOU HAVE SIMPLY FAILED TO UPGRADE IT CONTINUALLY.

                  IN OTHER WORDS, YOUR EARNING ABILITY CAN BE EITHER AN APPRECIATING OR A DEPRECIATING ASSET. AN APPRECIATING ASSET IS SOMETHING THAT GROWS IN VALUE AND CASH FLOW EVERY YEAR AS THE RESULT OF CONTINUAL INVESTMENT AND IMPROVMENT. A DEPRECIATING ASSET, ON THE OTHER HAND, IS SOMETHING THAT LOSES VALUE OVER TIME AND FINALLY REACHES THE POINT AT WHICH IT IS "WRITTEN OFF" BEING OF LITTLE OR ON FURTHER VALUE. THE CHOICES IS YOURS AS TO WHETHER YOUR EARNING ABILITY IS INCREASING OR DECREASING MONTH BY MONTH AND YEAR BY YEAR.

                              YOU ARE THE PRESIDENT

                           SEE YOURSELF AS THE PRESIDENT OF YOUR OWN "PERSONAL SERVICES CORPORATION". IMAGINE THAT YOU WERE GOING TO TAKE YOUR COMPANY PUBLIC ON THE STOCK MARKET. WOULD YOU RECOMMEND YOUR COMPANY AS A GROWTH STOCK, CONTINUALLY INCREASING ITS VALUE AND EARNING ABILITY EACH YEAR?

                          OR WOULD YOU DESCRIBE YOUR COMPANY AS ONE THAT HAS LEVELED OFF IN THE MARKET PLACE, THAT IS NOT REALLY GOING ANYWHERE IN TERMS OF INCREASED VALUE AND INCOME? WOULD YOU RECOMMEND STOCK IN "YOU, INC." AS AN EXCELLENT INVESTMENT? WHY OR WHY NOT?

                                WHAT GOT YOU HAVE 

                           WON'T GET YOU ANY FURTHER

                        SOME PEOPLE ARE ACTUALLY VALUE EACH YEAR, DECLINING IN EARNING ABILITY, BECAUSE THEY ARE NOT CONTINUALLY UPGRADING THEIR KNOWLEDGE AND SKILLS. THEY DON'T REALIZE THAT WHATEVER KNOWLEDGE AND SKILL THEY HAVE TODAY IS RAPIDLY BECOMING OBSOLUTE. IT IS BEING REPLACED BY NEW KNOWLEDGE AND SKILLS THAT, IF YOU DON'T HAVE THEM AND SOMEONE ELSE DOES, YOU WILL BE IN DANGER OF BEING OVER TAKEN BY YOUR COMPETITION.