YOU MUST BE BETTER
BECAUSE OF THE AGGRESIVE AND DETERMINED NATURE OF YOUR COMPETITION, IN ORDER TO SIMPLY SURVIVE, YOU MUST DISCIPLINE YOURSELF TO BE EQUAL TO OR BETTER THAT YOUR COMPETITORS GET OUT OF BED EVERY MORNING THINKING ABOUT HOW THEY CAN PUT YOU OUT OF BUSINESS. THEY WANT TO TAKE AWAY YOUR CUSOMERS AND YOUR SALES. THEY WANT TO TAKE AWAY YOUR CUSTOMERS AND YOUR SALES. THEY WANT TO GET YOUR PROFITS. THEY WANT AS MUCH OF YOUR BUSINESS AS THEY CAN POSSIBLY GET. TO INCREASE YOUR PROBABILITIES OF SUCCESS AGAINST SUCH COMPETITION, YOU MUST MAKE EVERY EFFORT TO OUT-THINK THEM.
WHEN YOU START A BUSINESS OF A NEW VENTURE WITHIN A BUSINESS, YOU REQUIRE THE DISCIPLINE TO DO YOUR HOMEWORK THOROUGHLY, IN ADVANCE. YOU CREATE A COMPLETE BUSINESS PLAN BEFORE YOU START OPERATIONS, AND YOU CONTINUE TO UPDATE IT AND REVISE IT EVERY YEAR THEREAFTER. THE DISCIPLINE OF ADVANCED PLANNING CAN SPELL THE DIFFERENCE BETWEEN SUCCESS AND FAILURE.
