MASTER MIND PRINCIPLE
HILL : MR. CARNEGIE, WE NOW COME TO THE SECOND OF THESE PRINCIPLES, WHICH YOU HAVE NAMED THE MASTER MIND. WILL YOU PLEASE DEFINE WHAT YOU MEAN BY THE TERM "MASTER MIND" SO THAT WE WILL ALL HAVE A CLEAR UNDERSTANDING OF IT?
CARNEGIE : THE MASTER MIND IS "AN ALLIANCE OF TWO OR MORE MINDS, WORKIN TOGETHER IN THE SPIRIT OF PERFECT HARMONY, FOR THE ATTACHEMENT OF A DEFINITE PURPOSE".
HILL : DO YOU MEAN TO SAY, MR.CARNEGIE, THAT THE MERE CHOICE OF A MAJOR PURPOSE IN LIFE IS NOT, OF ITSELF, ENOUGH TO INSURE SUCCESS?
CARNEGIE : TO ACHIEVE THE OBJECT OF ONE'S MAJOR GOAL, IF IT BE OF PROPORTIONS ABOVE MEDIOCRITY, ONE MUST SO RELATE HIMSELF TO THE MEMBERS OF THEIR BRAINS, IN A SPIRIT OF HARMONY! FAILURE TO UNDERSTAND THE IMPORTANCE OF HARMONY AND SYMPATHY OF PURPOSE IN THE MIND OF EVERY MEMBER OF A MASTER MIND ALLIANCE HAS COST MANY MEN THEIR CHANCES OF SUCCESS IN BUSINESS.
A MAN MAY BRING TOGETHER A GROUP OF MEN WHOSE COOPERATION HE APPEARS TO HAVE, AND PERHAPS ON THE SURFACE HE WILL HAVE IT, BUT, THE THING THAT COUNTS IS NOT SURFACE APPEARANCE, IT IS THE MENTAL ATTITUDE, OF EACH MEMBER OF THE GROUP. BEFORE ANY ALLIANCE OF MEN CAN CONSTITUTE A MASTER MIND EVERY MAN IN THE GROUP MUST HAVE HIS HEART AS WELL AS HIS HEAD IN FULL SYMPATHY WITH THE OBJECT OF THE ALLIANCE, AND BE MUST BE IN PERFECT WITH THE LEADER AND EVERY OTHER MEMBER OF THE ALIANCE.
HILL : I BELIEVE I UNDERSTAND YOUR POINT, MR.CARNEGIE, BUT I DO NOT SEE HOW MAN CAN EVER BE SURE OF INDUCING HIS ASSOCIATE, IN A MASTER MIND ALLIANCE, TO WORK WITH HIM IN COMPLETE HARMONY. WILL YOU EXPLAIN HOW THIS IS ACCOMPLISHED?
CARNEGIE : YES, I CAN TELL YOU EXACTLY HOW HARMONIOUS RELATIONSHIPS ARE ESTABLISHED AND MAINTAINED. TO BEGIN WITH, REMEMBER THAT EVERYTHIG A MAN DOES HAS BACK IF THAT ACTION A DEFINITE MOTIE. WE ARE CREATURES OF HABIT AND MOTIVE. WE BEGIN DOING THINS BECAUSE OF A MOTIVE, WE CONTINUE DOING THEM BECAUSE OF BOTH MOTIVE AND HABIT, BUT THERE MAY COME A TIME WHEN MOTIVE IS FORGOTTEN AND WE CONTINUE ON BECAUSE OF ESTABLISHED HABIT.
THERE ARE NINE MAJOR MOTIVES TO WHICH PEOPLE RESPOND, I WILL DESCRIBE THESE, THEN YOU WILL SEE FOR YOURSELF HOW MEN ARE INFLUENCED TO WORK WITH OTHERS IN A SPIRIT OF HARMONY.
AT THE VERY OUTSET, IN THE ORGANIZATION OF A MASTER MIND GROUP, THE LEADER MUST SELECT, A INDIVIDUAL MEMBERS OF HIS ALLIANCE, FIRST, MEN WHO HAVE THE ABILITY TO DO WHAT IS REQUIRED OF THEM, AND SECONDLY, MEN WHO WILL RESPOND IN A SPIRIT OF HARMOY TO THE PARTICULAR MOTIVE HELD OUT TO THEM IN RETURN FOR THEIR AID.
HILL : I BELIEVE, MR.CARNEGIE, THAT ON PREVIOUS OCCASIONS YOU HAVE REFERED TO THESE NINE MAJOR MOTIVES FOR VOLUNTARY ACTION AS THE "ALPHABET OF SUCCESS". I NOW BEGAN TO SEE WHY YOU THUS DESCRIBE THEM. WILL YOU NAME THEM FOR ME NOW?
CARNEGIE : HERE ARE THE NINE MOTIVES, SOME COMBINATION OF WHICH CRETES THE "MOVING SPIRIT" BACK OF EVERYTHING WE DO:
👀 EMOTION OF LOVE
(THE GATEWAY TO ONE'S SPIRITUAL POWER)
👀 THE EMOTION OF SEX
(WHICH WHILE PURELY BIOLOGICAL, MAY SERVE AS A
POWERFUL STIMULANT TO ACTION, WHEN TRANSMUTED)
👀 DESIRE FOR FINANCIAL GAIN.
👀 DESIRE FOR SELF-PRESERVATION.
👀 DESIRE FOR FREEDOM OF BODY AND MIND.
👀 DESIRE FOR SELF-EXPRESSION
LEADING TO FAME AND RECOGNITION.
👀 DESIRE FOR PERPETUATION OF LIFE AFTER DEATH.
THE LAST TWO MOTIVES ARE NEGATIVE, BUT VERY POWERFUL AS STIMULANTS TO ACTION. THEY ARE:
👀 THE EMOTION OF ANGER,
OFTEN EXPRESSED AS ENVY OR JEALOUSY.
👀 THE EMOTION OF FEAR.
HERE YOU HAVE THE NINE MAJOR APPROACHES TO ALL MINDS! THE LEADER OF A SUCCESSFUL MASTER MIND ALLIANCE MUST DEPEND UPON ONE OR MORE OF THESE BASIC MOTIVES TO INDUCE EACH MEMBER OF HIS GROUP TO GIVE THE HARMONIOUS COOPERATION REQUIRED FOR SUCCESS.
HILL : MR.CARNEGIE, IN YOUR VAST EXPERIENCE, WHAT WOULD YOU SAY WERE THE EMOTIONS WHICH DRAW THE GREATEST RESPONSE?
CARNEGIE : THE TWO MOTIVES TO WHICH MEN RESPOND MOST GENERIOUSLY IN BUSINESS ALLIANCES, ARE THE EMOTION OF SEX AND THE DESIRE FOR FINANCIAL GAIN. MOST MEN WANT MONEY MORE THAN ANY OTHER THING, BUT THEY OFTEN WANT IT MAINLY TO PLEASE THE WOMAN OF THEIR CHOICE, HERE, THEN, THE MOTIVATING FORCE IS THREEFOLD, LOVE, SEX, AND FINANCIAL GAIN.
THERE IS A TYPE OF MAN, HOWEVER, WHO WILL WORK HARDER FOR RECOGNITION THAN HE WILL FOR MATERIAL AND FINANCIAL GAINS.
THERE IS A TYPE OF MAN, HOWEVER, WHO WILL WORK HARDER FOR RECOGNITION THAN HE WAIT FOR MATERIAL AND FINANCIAL GAINS.
HILL : MR.CARNEGIE, IT APPEARS THAT THE MAN WHO SUCCESSFULLY BUILDS AN ORGANIZATION OF MEN INTO A MASTER MIND ALLIANCE MUST KNOW MEN QUIET WELL. WILL YOU EXPLAIN HOW YOU MANAGED TO CHOOSE, SO SUCESSFULLY, THE MEN IN YOUR MASTER MIND GROUP? DID YOU PICK YOUR MEN AT SIGHT, OR DID YOU SELECT THEM BY THE TRIAL AND ERROR METHOD, REPLACING THOSE THAT PROVIDED UNSUTED FOR THE PURPOSE FOR WHICH THEY WERE CHOSEN?
CARNEGIE : NO MAN IS SMART ENOUGH TO JUDGE OTHER MEN ACCURATELY BY SIGHT. THERE ARE CERTAIN SURFACE INDICATIONS WHICH MAY BE SUGGESTIVE OF A MAN'S ABILITY, BUT THERE IS ONE QUALITY WHICH IS MORE IMPORTANT THAN ALL OTHERS, AS THE DECIDING FACTOR OF MAN'S VALUE AS A MEMBER OF A MASTER MIND ALLIANCE, AND THAT IS HIS "MENTAL ATTITUDE" TOWARD HIMSELF AND HIS ASSOCIATES.
IF HIS MENTAL ATTITUDE HAPPENS TO BE NEGATIVE, AND HE IS INCLINED TO BE SELFISH, EGOTISTICAL OR ADVERSELY PROVOVATIVE IN HIS RELATIONSHIP WITH OTHER, HE WILL NOT FIT INTO A MASTER MIND ALLIANCE. MOREOVER, IF SUCH A MAN IS ALLOWED TO REMAIN AS A MEMBER OF A MASTER MIND GROUP HE MAY BECOME SO OBSTRUCTIVE IN HIS INFLUENCE WITH THE OTHER MEMBERS THAT HE WILL DESTROY THEIR USEFULNESS AS WELL AS HIS OWN.
THE MAN WHO HAS ABILITY IN ANY LINE, PLUS THE RIGHT MENTAL ATTITUDE TOWARD HIS ASSOCIATES, USUALLY IS FOUND AT THE TOP OF THE LADDER, NO MATTER WHAT HIS OCCUPATION MAY BE. THERE IS A GREAT PREMIUM NO EFFICIENCY PLUS THE RIGHT MENTAL ATTITUDE. I WISH YOU WOULD STRESS THIS FACT IN YOUR PRESENTATION OF THE PHILOSOPHY OF INDIVIDUAL ACHIEVEMENT.
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