THE PURPOSE OF BUSINESS

 

                               THE KEY OF SUCCESS

                     WHAT IS THE PURPOSE OF A BUSINESS?  THE PURPOSE OF A BUSINESS IS TO CREATE AND KEEP A CUSTOMER IN COST-EFFECTIVE MANNER. PROFITS ARE NOT THE PURPOSE OF A BUSINESS. PROFITS ARE THE RESULT OF CREATING AND KEEPING A SUFFICIENT NUMBER OF CUSTOMERS WHO YIELD A SUFFICIENT NUMBER OF PROFITS AFTER ALL COSTS.

                       WHAT IS THE KEY MEASURE OF BUSINESS SUCCESS? THE ANSWER IS CUSTOMER SATISFACTION. EVERY EFFORT AND ACTIVITY OF YOUR BUSINESS MUST BE AIMED AT SATISFYING CUSTOMERS IN A MANNER THAT IS BETTER THAN ANY OTHER COMPETITOR.

                        WHAT IS THE MEASURE OF CUSTOMER SATISFACTION? THE ANSWER IS REPEAT BUSINESS. IT IS ONLY WHEN CUSTOMERS BUY FROM YOU AGAIN THAT YOU DEMONSTRATE THAT YOU HAVE FULLFILLED THE PROMISE YOU MADE TO THEM WHEN YOU GOT THEM TO PURCHASE THE FIRST TIME. A RESALE TO A SATISFIED CUSTOMER REQUIRES ONE TENTH OF THE TIME AND EXPENSE AS A SALE TO A BRAND NEW CUSTOMER. ALL SUCCESSFUL BUSINESS RELY ON REPEAT BUSINESS, WHICH IS POSSIBLE ONLY WITH HIGH LEVELS OF CUSTOMER SATISFACTION. THIS IS A REAL DISCIPLINE.

                         WHAT IS THE KEY TO LONG-TERM PROFITABILITY? ANSWER IS RECOMMENDATIONS AND REFERRALS.

                            THE ULTIMATE QUESTION THAT DETERMINES THE LONG-TERM SUCCESS  OR FAILURE OF YOUR BUSINESS IS, "BASED ON YOUR EXPERIENCE WITH US, WOULD YOU RECOMMEND US TO OTHERS?"

                              YOU CAN SURVIVE AND THRIVE ONLY WHEN THE MAJORITY OF YOUR CUSTOMERS ARE SO HAPPY WITH YOUR PRODUCTS AND SERVICES ARE SO HAPPY WITH YOUR PRODUCTS AND SERVICES THAT THEY WILL ENCOURAGE THIER FRIENDS AND ASSOCIATES TO BUY FROM YOU AS WELL. SINCE A REFERRAL FROM A SATISFIED CUSTOMER IS FIFTEEN TIMES EASIER TO SELL TO THAN A COLD CALL (WHICH MEANS IT COSTS ONLY ONE FIFTEENTH AS MUCH), REFERRALDOUS FOCUS AND DISCIPLINE TO DEVELOP AND MAINTAIN CUSTOMER SERVICE POLICIES THAT CAUSE PEOPLE TO BUY FROM YOU, THEN BUY AGAIN, AND THEN RECOMMEND YOU TO FRIENDS.

                                     SET HIGH STANDARDS

                    YOU REQUIRE THE DISCIPLINE TO SET STANDARDS OF EXCELLENT PERFORMANCE IN EVERY AREA OF YOUR BUSINESS AND THEN TO CONTINUALLY STRIVE TO GET EVEN BETTER. YOU NEED TO PRACTICE THE CANEI FORMULA, WHICH STANDS FOR, "CONTINUOUS AND NEVER-ENDING IMPROVEMENT." NO MATTER HOW HIGH YOUR LEVEL OF QUALITY IS TODAY, YOU CAN NEVER BE SATISFIED. YOU MUST CONTINUALLY BE RAISING THE BAR ON YOURSELF - AND ON EVERYONE WITHIN YOUR AREA OF RESPONSIBILITY.

                     YOU REQUIRE THE SELF-DISCIPLINE TO WORK LONG, HARD HOURS FOR MANY MONTHS AND EVEN YEARS TO GET TO THE TOP IN YOUR BUSINESS. THE AVERAGE ENTREPRENEUR, BUSINESS OWNER, OR SELF-MADE MILLIONAIRE IN AMERICAN WORKS FIFTY-NINE HOURS PER WEEK. SOME ENTREPRENEURS EVEN WORK SEVENTY TO EIGHTY HOURS PER WEEK IN THE FIRST FEW YEARS OF BUILDING THEIR BUSINESS. YOU MUST BE PREPARED TO DISCIPLINE YOURSELF TO PUT IN THIS AMOUNT OF TIME AND LEVEL OF HARD WORK IF YOU WANT TO BE THE BEST AND GET TO THE TOP OF YOUR FIELD.

                          THINK ABOUT THE SOLUTION

                  TO SUCCEED IN BUSINESS, YOU NEED THE SELF-DISCIPLINE TO BE PRACTIVE RATHER THAN REACTIVE. YOU NEED TO FOCUS ON SOLUTIONS RATHER THAN PROBLEMS. YOU NEED TO CONCENTRATE ON THE MOST IMPORTANT THING YOU COULD POSSIBLY BE DOING EVERY HOUR OF EVERY DAY RATHER THAN GETTING SIDETRACTED BY LOW-VALUE TASKS AND ACTIVITIES.

                   ABOVE ALL, YOU NEED THE SELF-DISCIPLINE TO SETTLE IN FOR THE LONG TERM, TO DEVELOP OF LONG-TIME PERSPECTIVE IN YOUR BUSINESS LIFE. BECAUSE OF THE INTENSITY OF COMPETITION. IT TAKES MANY  YEARS OF DISCIPLINED EFFORT FOR YOU TO BECOME A BUSINESS SUCCESS, WHETHER THIS IS IN YOUR OWN BUSINESS OR WORKING FOR SOMEONE ELSE. THERE ARE NO SHORTCUTS. THERE ARE NO EASY WAYS TO GET TO THE TOP. THERE IS ONLY ONE WAY, THAT IS THROUGH HARD WORK, DISCIPLINE AND WILLPOWER.

                      ON AVERAGE, IT TAKES ABOUT TWO YEARS TO BREAK EVEN IN A NEW BUSINESS VENTURE. IT  TAKES ANOTHER TWO YEARS OF POSSIVIVE CASH FLOW TO PAY BACK THE MONEY YOU BORROWED IN THE FIRST TWO YEARS. IT THEN TAKES ANOTHER THREE YEARS BEFORE YOU BECOME TRULY SUCCESSFUL. IN ADDITION, EVERYTHING COSTS TWICE AS MUCH AND TAKES THREE TIMES AS LONG.

                     BASED ON THESE STATISTICS, WHY SHOULD YOU START YOUR OWN BUSINESS OR EMBARK ON A NEW BUSINESS VENTURE? BECAUSE THE TIME IS GOING TO PASS ANYWAY! AFTER ALL, FIVE YEARS FROM NOW YOU WILL BE FIVE YEARS OLDER, AND TEN YEARS FROM NOW, YOU WILL BE TEN YEARS OLDER. AL THE END OF THAT TIME, YOU WILL EITHER BE AT THE TOP OF YOUR FIELD OR STILL DOWN AMONG THE 80 PERCENT STRUGGLING FOR EVERY DOLLAR AND WORRYING ABOUT MONEY EVERY DAY. THE CHOICE IS YOURS. DISCIPLINE IS THE KEY.

                         IN THE NEXT CHAPTER, YOU LEARN  THE DISCIPLINE THAT CONTROLS THE LIFEBLOOD OF YOUR BUSINESS, SALES. IN THE FINAL ANALYSIS, AS PETER DRUCKER SAID, "THE PURPOSE OF A BUSINESS IS TO CREATE AND KEEP A CUSTOMER".

                                   ACTION EXERCISES

                 1. STAND BACK AND LOOK AT EVERY AREA OF YOUR BUSINESS, AS IF YOU WERE AN OUTSIDE CONSULTANT. WHAT CHARGES WOULD YOU RECOMMEND?

                 2. IMAGINE YOU WERE STARTING YOUR BUSINESS, OVER AGAIN TODAY. ARE THERE ANY PRODUCTS OR SERVICES THAT YOU WOULD NOT BRING TO THE CURRENT MARKET?

                3. IDENTIFY THE   20 PERCENT OF YOUR PRODUCTS AND SERVICES THAT ACCOUNT FOR 80 PERCENT OF YOUR SALES AND PROFITS. HOW COULD YOU SELL MORE OF THEM?

                4. PROJECT FORWARD ONE, TWO, AND FIVE YEARS IN YOUR BUSINESS, WHAT ARE THE TRENDS? WHAT WILL YOUR CUSTOMERS BE BUYING IN THE FUTURE.

                5. LIST THREE WAYS YOU COULD IMPROVE YOUR CUSTOMER SERVICE TO ENSURE THAT CUSTOMERS BUY FROM YOU AGAIN AND TELL THEIR FRIENDS.

                 6. LIST THREE WAYS THAT YOU COULD ATTRACT MOR AND BETTER QUALIFIED LEADS FROM YOUR MARKETING AND ADVERTISING ACTIVITIES.

                7. LIST THREE WAYS THAT YOU COULD MAKE MORE SALES TO THE PROSPECTS YOU ATTRACT OR THAT YOU COULD ATTRACT MORE AND BETTER PROSPECTS.

THE TRUE MEANING OF GOALS

 

                                          

                                              GOALS

                      IF WE WANT TO TALK TO OURSELVES IN THE MOST PRODUCTIVE WAY, WE SHOULD ALSO UNDERSTAND THE TRUE MEANING OF THE WORLD "GOAL". IT IS A WORD THAT HAS OFTEN BEEN MISUSED, AND IT'S BEEN GIVEN A POSITION OF POWER IT DOESN'T DESERVE.

                   THERE ARE A NUMBER OF WORDS IN OUR LANGAUAGE THAT HOLD AN EXALTED STATUS THAT THE WORDS THEMSELVES ARE NOT DUE. AS AN EXAMPLE, THE WORD, "SUCCESS" TOO MANY TIMES HAS BEEN USED TO ONLY MEAN FINANCIAL WEALTH. BECAUSE WE HAVE BEEN TOLD TIME AND TIME AGAIN THAT THAT'S WHAT SUCCESS IS, MANY INDIVIDUALS WHO HAVE BEEN SUCCESSFUL IN THEIR OWN WAY MISTOOK THE FINANCIAL DEFINITION AS THE CORRECT DEFINITION.AS A RESULT, THEY SAW THEMSELVES AS FAILING RATHER THAN SUCCEEDING.

               THE WORD "GOAL" GAS BECOME SO ENCUMBERED WITH PRIORITIES AND DEMANDS THAT IT MAKES EVEN THE THOUGHT OF "SETTING AND REACHING GOALS" SOMETHING OF SUCH GREAT IMPORTANCE THAT WE SEE IT AS A TASK THAT OTHERS, POSSIBLY MORE DEDICATED THAN OURSELVES, MIGHT UNDERTAKE, OR SOMETHING WE SET ASIDE FOR ANOTHER DAY WHEN WE HAVE MORE TIME TO THINK ABOUT IT.

                  SETTING GOALS SHOULD BE SIMPLE. THERE IS SOMETHING WRONG WITH ASPIRING TO REACH THE HIGHEST MOUNTAINS OF "SUCCESS" BUT WHEN WE SET OUR SIGHTS ON OUR GREAT ASPIRATIONS, WE SHOULD NEVER FAIL TO RECOGNIZE THE LITTLE GOALS THAT GET US THERE - THE GOALS THAT WE SET ALMOST UNCONSCIOUSLY, DAY AFTER DAY, THAT HELP US SURVIVE, ENDURE, OVERCOME, MAINTAIN, AND ACHIEVE EACH DAY, STEP BY STEP . THEY ARE OUR WANTS, OUR NEEDS, OUR SMALLEST EXPECTATIONS OF OURSELVES. THESE ARE SOME OF THE MOST IMPORTANT GOALS OF ALL, THEY ARE THE GOALS OF EVERYDAY LIVING.

                  YOU MAY HAVE A GOAL AS PRACTICAL AS LOSING A LITTLE EXTRA MORE INCOME, DOING BETTER AT WORK, GETTING A PROMOTIONS, EARNING MORE INCOME, SAVING MORE OF WHAT YOU EARN, GETTING PAST DEPRESSION, GETTING MORE ORGANIZED, WRITING BETTER BUSINESS PLANS, OR CLOSING MORE SALES.

                     YOUR GOALS CAN BE 

                             ANYTHING YOU CHOOSE

                    GOALS CAN BE IMPORTANT AND LIFE-ALTERING, OR AS SIMPLE AS HAVING MORE FREE TIME, ATTENDING CHURCH MORE REGULARLY, RUNNING A BETTER HOUSEHOLD, GETTING GOOD GRADES, HAVING BETTER PERSONAL RELATIONSHIPS, BEING HEALTHIER, GOING TO THE SYMPHONY, WRITING A LETTER HOME, SENDING FLOWERS A LITTLE MORE OFTEN, DOING SOMETHING SPECIAL FOR SOMEONE ELSE, LOOKING GOOD FOR THE CLASS REUNION, SMILING MORE OFTEN, CONQUERING YOUR SLICE IN  GOLF, OR CATCHING MORE FISH.

                         YOUR GOALS, THE PROBLEMS STANDING BETWEEN YOU AND THOSE GOALS, CAN BE ANYTHING AT ALL, LARGE OR SMALL. BUT YOUR SUBCONSCIOUS MIND DEALS WITH ALL OF THEM IN THE SAME  MATTER-OF-FACT AND ACCEPTING WAY. IF YOU WANT TO ACHIEVE THEM. GIVE YOURSELF THE RIGHT DIRECTIONS, THE RIGHT WORDS - TAKE ADVANTAGE OF YOUR OWN MIND'S NATURAL DEDICATION TO DO FOR YOU WHAT YOU TELL IT MOST.

                     TO SOLVE ANY PROBLEM OR REACH ANY GOAL, GREAT, OR SMALL, THE INTERNAL MENTAL PROCESS WE GO THROUGH IS THE SAME. IF YOU WANT TO BE BETTER AT YOUR JOB, LOSE WEIGHT, OR CREATE WEALTH IN YOUR LIFE. IT IS ALL THE SAME TO YOUR SUBCONSCIOUS MIND. TO IT ONE DIRECTION IS THE SAME AS ANY OTHER. THE MORE PROGRAMMING IT RECEIVE TO HELP YOU REACH THE OBJECTIVE YOU PRESENT IT WITH, THE MORE IT WILL MOVE IN THAT DIRECTION.

                   TO ILLUSTRATE, BEFORE WE TARGET A SPECIFIC PROBLEM OR GOAL, LET'S LOOK AT AN EXAMPLE OF SOME SELF-TALK THAT ADDRESSESS THE BROADER AREA OF HOW WE LOOK AT PROBLEMS IN GENERAL- WHAT WE BELIEVE ABOUT THE PROBLEMS WE ENCOUNTER IN ANY GIVEN DAY. HOW WE LOOK AT OUR PROBLEMS PLAYS AN IMPORTANT ROLE IN WHAT WE DO ABOUT THEM. DO WE ANALYZE, AVOID, CONFRONT, GO AROUND THEM- OR SOLVE THEM?

                  IT DOESN'T MAKE ANY DIFFERENCE TO OUR INTERNAL COMPUTER WHAT THE PROBLEM IS OR HOW BIG IT IS. BUT WHAT WE TELL OURSELVES ABOUT OUR PROBLEMS WILL AFFECT EVERY ACTION WE TAKE FROM THAT MOMENT FORWARD.

CAREER AND BUSINESS

 

                          

                                        SOUL OF GENIUS

                    "TRUE GENIUS WITHOUT HEART IS A THING OF NAUGHT - FOR

                      NOT GREAT UNDERSTANDING ALONE, NOT INTELLIGENCE ALONE,

                      NOR BOTH TOGETHER MAKE GENIUS. LOVE! LOVE! LOVE!

                      THAT IS THE SOUL OF GENIUS".

                                                                          ----- VIKOLOUS JOSEPH JACQUIN

           

              IT IS THE ATTRACTIVE FORCE OF LOVE THAT MOVES ALL THE MONEY IN THE WORLD, AND WHOEVER IS GIVING LOVE BY FEELING GOOD IS A MAGNET FOR MONEY. YOU DON'T HAVE TO EARN MONEY TO PROVE YOURSELF. YOU ARE WORTHY OF ALL THE MONEY YOU NEED NOW! YOU ARE DESERVING OF THE MONEY YOU NEED NOW! YOU ARE MEANT TO WORK FOR THE JOY OF IT. YOU'RE MEANT TO WORK BECAUSE IT THRILLS AND EXCITES YOU. YOU'RE MEANT TO WORK BECAUSE IT THRILLS AND EXCITES YOU. YOU'RE MEANT TO WORK BECAUSE YOU LOVE IT! AND WHEN YOU LOVE WHAT YOU DO, MONEY FOLLOWS!

                IF YOU'RE DOING A JOB BECAUSE YOU BELIEVE IT'S THE ONLY WAY YOU CAN EARN MONEY, AND YOU DON'T LOVE IT, YOU'LL NEVER BRING MONEY OR THE JOB YOU LOVE THAT WAY. THE JOB YOU LOVE EXISTS NOW, AND ALL YOU HAVE TO DO BRING IT TO YOU IS GIVE LOVE. IMAGINE AND FEEL HAVING THE JOB NOW AND YOU WILL RECEIVE IT. LOOK FOR EVERYTHING THAT'S GOOD ABOUT THE JOB YOU HAVE AND LOVE THOSE THINGS, BECAUSE WHEN YOU GIVE LOVE, EVERYTHING YOU LOVE THINGS, BECAUSE WHEN YOU GIVE LOVE , EVERYTHING YOU LOVE FOLLOWS, THE JOB YOU LOVE WILL WALK RIGHT INTO YOUR LIFE!

                   AN UNEMPLOYED MAN APPLIED FOR A JOB HE HAD ALWAYS WANTED. AFTER APPLYING FOR THE JOB, HE CREATED A PRETEND OFFER LETTER FROM THE COMPANY THAT INCLUDED HIS SALARY AND DETAILS OF HIS JOB. HE CREATED A BUSINESS CARD WITH HIS NAME AND THE COMPANY, LOGO. AND HE LOOKE AT THE CARD WITH FEELINGS OF GRATITUDE THAT HE WORKED FOR THE COMPANY. HE WROTE CONGRATULATORY EMAILS TO HIMSELF EVERY FEW DAYS FOR GETTING THE JOB.

                    THIS MAN PROGRESSED THROUGH THE PHONE INTERVIEW, TO FACE-TO-FACE INTERVIEWS WITH TEN PEOPLE. TWO HOURS AFTER HIS INTERVIEWS, THE COMPANY CALLED WITH THE NEWS THAT HE HAD THE JOB. THIS MAN RECEIVED THE JOB HE HAD ALWAYS WANTED WITH A FAR GREATER SALARY THAN HE HAD WRITTEN IN HIS IMAGINARY OFFER LETTER.

                   EVEN IF YOU DON'T KNOW WHAT YOU WANT TO DO IN YOUR LIFE. ALL YOU HAVE TO DO IS GIVE LOVE THROUGH GOOD FEELINGS, AND YOU WILL MAGNETIZE EVERYTHING YOU LOVE TO YOURSELF. YOUR FEELINGS OF LOVE WILL LEAD YOU TO YOUR PURPOSE. YOUR DREAM JOB IS ON THE FREQUENCY OF LOVE AND TO RECEIVE IT, YOU JUST HAVE TO GET YOURSELF THERE.

                     SUCCESS IN BUSINESS OPERATES IN EXACTLY THE SAME WAY. IF YOU HAVE A BUSINESS BUT IT'S NOT DOING AS WELL AS YOU WANT, THEN SOMETHING ISN'T STICKY ABOUT YOUR BUSINESS. THE BIGGEST THING THAT CAUSES BUSINESS TO BECOME UNSTUCK IS GIVING BAD FEELINGS ABOUT THE LACK OF SUCCESS. EVEN IF THE BUSINESS HAS BEEN GOING WELL, IF YOU REACT WITH BAD FEELINGS WHEN THERE'S SLIGHT DIP, YOU WILL CREATE A BIGGER DOWNTURN IN YOUR BUSINESS. ALL THE INSPIRATIONS AND IDEAS THAT WILL MAKE YOUR BUSINESS SKYROCKET TO LEVELS YOU CAN SCARCELY IMAGINE ARE ON THE FREQUENCY OF LOVE, SO YOU HAVE TO FIND WAYS TO FEEL GOOD ABOUT YOUR BUSINESS AND GET YOURSELF INTO THE HIGHEST FREQUENCY YOU CAN.

                     IMAGINE PLAY, AND CREATE GAMES, AND DO WHATEVER YOU CAN TO LIFT YOUR SPIRITS AND FEEL GOOD. WHEN YOU LIFE YOUR FEELINGS, YOU WILL LIFT YOUR BUSINESS. IN EVERY PART OF YOUR LIFE, EVERY DAY, LOVE EVERYTHING YOU SEE, LOVE EVERYTHING AROUND YOU, AND LOVE THE SUCCESS OF OTHER COMPANIES AS THOUGH IT WERE YOUR SUCCESS! IF YOU FEEL REALLY GOOD ABOUT SUCCESS, NO MATTER WHOSE SUCCESS IT IS, YOU STICK SUCCESS TO YOU!

                   IN BUSINESS OR WHATEVER JOB OR WORK YOU DO, MAKE SURE THAT YOU GIVE IN EQUAL VALUE TO THE MONEY YOU RECEIVE IN PROFITS OR FROM YOUR SALARY. IF YOU GIVE LESS VALUE THAN THE MONEY YOU RECEIVE, YOUR BUSINESS OR YOUR CAREER WILL BE DOOMED TO FAILURE. YOU SIMPLY CAN'T TAKE FROM ANYONE IN LIFE, BECAUSE YOU WILL TAKE WILL TAKE FROM YOURSELF. AT ALL TIMES GIVE EQUAL VALUE FOR WHAT YOU'RE  RECEIVING. THE ONLY WAY CAN BE SURE OF DOING THAT IS TO GIVE MORE VALUE THAN THE MONEY YOU'RE RECEIVING. IF YOU GIVE MORE VALUE THAN THE MONEY YOU'RE RECEIVING, YOUR BUSINESS AND CAREER  WILL TAKE OFF.

THE WORLD IS UNDER THE LOVE

 

                                    

                                       LOVE IS A SHIELD

                            TO TAKE THE POWER OUT OF OTHER PEOPLE'S NEGATIVITY AND NOT BE AFFECTED BY IT, REMEMBER THE MAGNETIC FIELDS OF FEELINGS SURROUNDINGS EACH PERSON. THERE'S FIELD OF LOVE, JOY, HAPPINESS, GRATITUDE, EXCITEMENT, PASSION, AND A FIELD FOR EVERY NEGATIVE FEELING.

                           A PERSON SURROUNDED BY A MAGNETIC FIELD OF ANGER DOESN'T FEEL GOOD AT ALL, AND SO IF YOU COME INTO THEIR PRESENCE, THEY WILL MOST LIKELY DIRECT THEIR ANGER AT YOU. THEY DON'T MEAN TO HARM YOU, BUT THEY CAN'T SEE ANYTHING GOOD WHEN THEY'RE LOOKING AT THE WORLD THROUGH THEIR FIELD OF ANGER. ALL THEY CAN SEE ARE THINGS THAT ANGER THEM. AND BECAUSE THEY CAN ONLY SEE ANGER, THEY ARE LIKELY TO GET ANGRY AND HURL CAN ONLY SEE ANGER, THEY ARE LIKELY TO GET ANGRY AND HURL ANGER AT THE FIRST PERSON THEY SEE - OFTEN A LOVED ONE. DOES  THIS SITUATION SOUND FAMILIAR?

                         IF YOU'RE FEELING FANTASTIC, THE FORCE OF YOUR MAGNETIC FIELD CREATES A SHIELD THAT NO NEGATIVITY CAN PENETRATE. AND SO IT WON'T MATTER WHAT NEGATIVITY ANYONE HURTS AT YOU, IT CANNOT TOUCH YOU, AND IT WILL BOUNCE RIGHT OFF YOUR FEELING FIELD WITHOUT AFFECTING YOU AT ALL.

                      ON THE OTHER HAND , IF A PERSON HURLS SOMETHING NEGATIVE AT YOU AND YOU FEEL WHAT THEY SAY, THEN YOU KNOW THAT YOUR FEELINGS MUST HAVE DROPPED, BECAUSE THE NEGATIVITY BROKE THROUGH YOUR FEELING FIELD. THERE'S ONLY ONE THING TO DO IF THIS HAPPENS, AND THAT IS TO FIND AN EXCUSE TO POLITELY WALK WAY, SO YOU CAN RESTORE YOURSELF WITH GOOD FEELINGS. TWO NEGATIVE FIELDS MULTIPLY AT A RAPID RATE WHEN THEY COME INTO CONTACT WITH EACH OTHER, AND NO GOOD CAN EVER COME OF IT. YOU WILL KNOW THIS FROM YOUR OWN LIFE EXPERIENCE, TWO NEGATIVE FIELDS TOGETHER ARE NOT A PRETT SIGHT!

                    

                  "  MUDDY WATER, LET STAND, BECOMES CLEAR".

                                                                                                 ---- FOUNDER OF TAOISM

                    IF YOU ARE FEELING SAD, DISSAPOINTED, FRUSTRATED, OR ANY NEGATIVE
FEELING, THEN YOU ARE LOOKING AT THE WORLD THROUGH THAT FEELING FIELD, AND THE WORLD WILL LOOK SAD, DISSAPOINTING OR FRUSTRATING TO YOU. YOU CANNOT SEE ANYTHING GOOD THROUGH A FIELD OF BAD FEELINGS. NOT ONLY IS YOUR NEGATIVE FIELD ATTRACTING MORE NEGATIVITY TO ITSELF, BUT YOU WILL NEVER SEE YOUR WAY OUT OF ANY PROBLEM UNTIL YOU CHANGE THE WAY YOU FEEL. CHANGING THE WAY YOU FEEL IS EASY COMPARED TO RUNNIG AROUND TRYING TO CHANGE THE CIRCUMSTANCES OF THE OUTSIDE WORLD. ALL THE PHYSICAL ACTION IN THE WORLD CANNOT CHANGE THE SITUATION. CHANGE YOUR FEELINGS AND THE OUTSIDE CIRCUMSTANCES WILL CHANGE!

                            " THE POWER IS FROM WITHIN, BUT WE CANNOT RECEIVE

                             IT UNLESS WE GIVE IT".

                                                                                                  --- CHALESS HAANEL

                       WHEN SOMEONE IS SORROUNDED BY A MAGNETIC FIELD OF JOY, YOU CAN FEEL THEIR JOY TOUCH YOU FROM ACROSS THE ROOM. PEOPLE WHO ARE POPULAR AND WHO HAVE MAGNETIC PERSONALITIES ARE SIMPLY PEOPLE WHO FEEL GOOD MOST OF THE TIME. THE FIELD OF JOY THAT SURROUNDS THEM IS SO MAGNETIC THAT IT DRAWS EVERYBODY AND EVERYTHING TO THEM.

                     THE MORE YOU GIVE LOVE AND FEEL GOOD, THE MORE MAGNETIC YOUR FIELD BECOMES AND THE MORE IT EXPANDS, DRAWING EVERYTHING AND EVERYONE YOU LOVE TO YOU! IMAGINE THAT!

                                GOSSIP IS STICKY TOO

                      GOSSIP SEEMS HARMLESS ON THE SURFACE, BUT IT CAN CAUSE A LOT OF NEGATIVE THINGS IN PEOPLE'S LIVES. GOSSIP IS NOT GIVING LOVE. GOSSIP IS GIVING NEGATIVITY AND THAT'S EXACTLY WHAT YOU RECEIVE BACK. GOSSIP IS NOT HARMFUL TO THE PEOPLE WHO IS BEING SPOKEN OF GOSSIP HARMS THOSE GOSSIPLING!

                    WHEN YOU ARE TALKING WITH A FAMILY MEMBER OR A FRIEND, AND THEY TELL YOU ABOUT SOME NEGATIVE THING THAT SOMEONE SAID OR DID THEY ARE GOSSIPPING AND THEY ARE GIVING OUT NEGATIVITY. AS YOU LISTEN TO THEM, YOU ARE GIVING OUT NEGATIVITY TOO BECAUSE YOU ARE A FEELING BEING, AND YOU CAN'T HEAR NEGATIVE THINGS WITHOUT YOUR FEELING BEING, AND YOU CAN'T HEAR NEGATIVE THINGS WITHOUT YOUR FEELINGS DROPPING RAPIDLY. WHEN YOU TALK WITH A WORK COLLEAGUE AT LUNCH, AND YOU BOTH TALK NEGATIVELY ABOUT SOMEONE, YOU ARE GOSSIPPING AND YOU ARE GIVING OUT NEGATIVITY. YOU CAN'T TALK ABOUT OR HEAR NEGATIVITY AND HAVE GOOD FEELINGS!            

                           

                 SO TO PUT IT FRANKLY, WE NEED TO BE MINDFUL OF NOT STICKING OUR NOSE IN OTHER PEOPLE'S BUSINESS, BECAUSE THEIR BUSINESS WILL GET STUCK ON OUR NOSE! UNLESS YOU WANT IT IN YOUR LIFE, TURN AWAY FROM IT WITHOUT FEELING ANYTHING. YOU'LL NOT ONLY BE DOING YOURSELF A FAVOR, BUT YOU'LL ALSO BE DOING THE OTHER PEOPLE A FAVOR WHO DON'T THE NEGATIVE EFFECT GOSSIP CAN HAVE ON THEIR LIVES.

                      IF YOU FIND YOURSELF GOSSIPPING OR LISTENING TO GOSSIP, STOP MIDSENTENCE AND SAY, "BUT I AM SO GRATEFUL THAT".... AND FINISH THE SENTENCE WITH SOMETHING GOOD ABOUT THE PERSON BEING GOSSIPED ABOUT.

                  "IF A MAN SPEAKS OR ACTS WITH AN EVIL THOUGHT, PAIN

                    FOLLOWS HIM. IF A MAN SPEAKS OR ACTS WITH A PURE

                    THOUGHT, HAPPINESS FOLLOWS HIM, LIKE A SHADOW

                     THAT NEVER LEAVES HIM".

                                                                               ---GOWTHAMA BUDDHA

CHANGING HABITS

 

                                   

                                CHANGE YOUR HABIT

                           OF THE MANY WAYS YOU CAN USE SELF-TALK ITS VARIOUS FORMS, YOU WILL FIND THAT ALL SELF-TALK SUGGESTIONS OR PHRASES FIT INTO ONE OF FOUR CATEGORIES,  HABIT-CHANGING, ATTITUDE-BUILDING, MOTIVATIONAL OR SITUATIONAL SELF-TALK.

                        MOST OF US HAVE A HABIT OR TWO THAT WE WOULD LIKE TO CHANGE. IT IS USUALLY SOMETHING WE DO THAT CAUSES US PROBLEMS (OR CAUSES OTHER PEOPLE PROBLEMS) THESE ARE THE HABITS THAT GET IN OUR WAY. HOLD US BACK, OR IN SOME CASES, STOP US COMPLETELY - THEY ARE THE WELL-TRODDEN PATHS THAT, EVEN THOUGH THEY LEAD US IN THE WRONG DIRECTION, WE MOST EASILY FOLLOW.

                   ALL HABITS ARE THE RESULT OF OUR PREVIOUS CONDITIONINGTHINGS WE LEARNED TO DO, AND PRACTICED THEM UNTIL THEY BECAME WHAT SEEMS LIKE A NATURAL WAY TO BEHAVE. THEY ARE NOT NATURAL AT ALL, OF COURSE, WE WEREN'T BORN WITH ANY OF THEM. THEY ARE HABITS - NEGATIVE PROGRAMS THAT STUCK. ANY OF THEM CAN BE REPLACED WITH A NEW PROGRAM.

                 HABIT-CHANGING SELF-TALK HELPS YOU WORK ON A SPECIFIC PROBLEM. THIS IS THE SELF-TALK THAT DIRECTS YOUR SUBCONSCIOUS MIND TO STOP DOING SOMETHING ONE WAY AND STAR DOING IT ANOTHER . IT IS THE SELF-TALK THAT REPLACES A BAHAVIOR PATTERN THAT WORKS AGAINST YOU WITH A BEHAVIOR PATTERN THAT HELPS YOU SOLVE PROBLEMS OR REACH GOALS BY CHANGING YOUR ACTIONS. LET'S LOOK AT A FEW OF THE MORE COMMON HABITS WITH WHICH ALL OF US ARE FAMILIAR.

                             

                       * PUTTING THINGS OFF OR PROCRASTINATING

                       * WORKING TOO HARD OR NOT WORKING HARD ENOUGH

                       * ARGUING

                       * IGNORING PROBLEMS

                       * OVERSLEEPING

                       * SMOKING

                       * FORGETTING NAMES OR OTHER IMPORTANT THINGS

                       * BEING A COMPLAINER

                       * MAKING EXCUSES

                       * LOSING THINGS

                       * OVERINDULGING - EATING OR DRINKING TOO MUCH

                       * BEING SARCASTIC

                       * SAYING "YES" WHEN YOU WANT TO SAY "NO"

                       * NEVER BEING ON TIME

                       * NOT LISTENING

                       * BLAMING OTHERS

                       * INTERRUPTING OTHER PEOPLE WHEN THEY'RE TALKING

                       * BEING DISORGANIZED

                       * NOT TELLING THE TRUTH

                       * WORRYING

                       * BEING A GOSSIP

                       * NOT SETTING PRIORITIES

                       * WORRYING

                       * BEING A GOSSIP

                       * NOT SETTING PRIORITIES

                       * LETTING YOUR EMOTIONS CONTROL YOU

                       * WASTING TIME

                       * GIVING ADVICE THAT ISN'T ASKED FOR

                       * SPENDING MORE MONEY THAN YOU EARN

                       * TALKING TOO MUCH

                        * BEING OVERLY CRITICAL OF OTHERS

                        * NOT TAKING CARE OF DETAILS

                        * STARTING SOMETHING BUT NOT FINISHING IT

                 ALL OF THESE ARE HABITS, AND ALL OF THEM CAN BE CHANGED OR IMPROVED UPON WITH THE RIGHT KIND OF SELF-TALK.

                  WHETHER A HABIT YOU WOULD LIKE TO CHANGE IS AS SIMPLE IMPROVED UPON WITH THE RIGHT KIND OF SELF-TALK.

                    WHETHER A HABIT YOU WOULD LIKE TO CHANGE IS AS SIMPLE AS INTERUPPTING OTHERS, OR GETTING SOMETHING DONE ON TIME, THERE IS A SPECIFIC KIND OF SELF-TALK THAT WILL HELP YOU DO JUST THAT. HABIT CHANGING SELF-TALK IS SPECIFIC AND DEMANDING. IT REFUSES TO TOLERATE OR ACCEPT THE OLD HABIT WHILE IT CREATES A NEW PICTURE OF YOU ACTING AND BAHAVING IN A WAY THAT PLUS THE OLD HABIT BEHIND YOU, IT PUTS YOU INTO MOTION WITH A PRODUCTIVE NEW HABIT PATTERN THAT REPLACES THE OLD.

YOUR LIFE

 

                      

                                THE LAW OF CONTROL

                    IN MY BOOK MAXIMUM ACHIEVEMENT, I TEACH THE IMPORTANCE OF THE LAW OF CONTROL, WHICH STATES, "YOU FEEL HAPPY TO THE DEGREE TO WHICH YOU FEEL YOU ARE IN CONTROL  OF YOUR OWN LIFE. YOU FEEL UNHAPPY TO THE DEGREE TO WHICH YOU FEEL YOU ARE NOT IN CONTROL, OR CONTROLEED BY OTHER FACTORS OR PEOPLE".

                    PSYCHOLOGISTS CALL THIS YOUR "LOCAL OF CONTROL". THERE ARE FIFTY YEARS OF RESEARCH AND HUNDREDS OF BOOKS AND ARTICLES ON THIS SUBJECT. THEY ALL CONCLUDE THAT STRESS AND UNHAPPINESS ARISE WHEN  YOU FEEL CONTROLLED BY OUTSIDE CIRCUMSTANCE. THIS IS EXPLAINED AS THE DIFFERENCE BETWEEN AN "INTERNAL LOCUS OF CONTROL" (HAPPY) AND AN "EXTERNAL LOCUS OF CONTROL" (UNHAPPY)

                  YOU HAVE AN INTERNAL LOCUS OF CONTROL WHEN YOU FEEL THAT YOU ARE IN CHARGE, YOU MAKE YOUR OWN DECISIONS, AND WHAT HAPPENS TO YOU IN LIFE IS LARGELY DETERMINED BY YOURSELF. WHEN YOU HAVE AN INTERNAL LOCUS OF CONTROL, YOU FEEL THAT YOU ARE BEHIND THE WHEEL OF YOUR OWN LIFE AND THAT YOU ARE IN THE DRIVER'S SEAT. YOU FEEL THAT YOU DETERMINE MOST OF WHAT HAPPENS TO YOU. AS A RESULT, YOU FEEL STRONG, PURPOSEFUL, AND HAPPY.

             ON THE OTHER HAND, YOU HAVE IN EXTERNAL LOCUS OF CONTROL TO THE DEGREE TO WHICH YOU FEEL THAT YOU ARE NOT IN CONTROL OR THAT YOU HAVE LITTLE ABILITY TO DIRECT YOUR OWN LIFE, FOR EXAMPLE, IF YOU FEEL THAT YOU ARE CONTROLLED BY AN ARBITRARY OR CRITICAL BOSS, BUT YOU CANNOT AFFORD TO LOSE JOB BECAUSE YOU HAVE NO SAVINGS PUT ASIDE, YOU EXPERIENCE HIGH LEVELS OF STRESS AND ANXIETY. THIS CAUSES YOU TO DO A POOR JOB, WHICH MAKES IT EVEN MORE LIKELY THAT YOUR DIFFICULT THE CIRCUMSTANCES YOU FEAR.

                    ANOTHER EXAMPLE IS THAT YOU MAY FEEL YOU ARE CONTROLLED BY A BAD MARRIAGE OR RELATIONSHIP FROM WHICH YOU CANNOT ESCAPE. YOU MAY FEEL CONTROLLED BY YOUR BILLS, BY THE MONEY YOU OWE, AND YOUR OBLIGATIONS TO MAINTAIN YOUR STANDARD OF LIVING. YOU MAY FEEL THAT YOU ARE CONTROLLED BY YOUR PHYSICAL CONDITION OR LACK OF EDUCATION. MANY PEOPLE FEEL THAT THEY ARE CONTROLLED BY THEIR PAST BECAUSE OF A DIFFICULT CHILDHOOD OR UPBRINGING AND THAT THERE IS NOTHING THEY CAN DO CHANGE THEIR SITUATION.

                     MANY PEOPLE FEEL THAT THEY ARE CONTROLLED BY THEIR OWN PERSONALITIES AND THAT THEY ARE NOT ABLE TO CHANGE FOR THE BETTER. THEY SAY, "THAT'S JUST THE WAY I AM. "BY SAYING THIS, THEY ABSOLVE THEMSELVES OF ALL RESPONSIBILITY FOR EXERTING THE NECESSARY DISCIPLINE AND WILLPOWER TO MAKE THE CHANGES THEY KNOW THEY NEED TO MAKE IN ORDER TO LIVE THE KIND OF LIFE THEY WANT TO LIVE AND TO BE HAPPY.

                    THE KEY TO REPLACING AN EXTERNAL LOCUS OF CONTROL WITH AN INTERNAL LOCUS OF CONTROL IS FOR YOU TO DECIDE TODAY TO TAKE COMPLETE CHARGE OF YOUR LIFE. REALIZE AND ACCEPT THAT YOU MAKE YOUR OWN DECISIONS AND THAT YOU ARE WHERE YOU ARE AND WHAT YOU ARE BECAUSE OF YOURSELF. IF THERE IS SOME AREA IN YOUR LIFE IN WHICH YOU ARE NOT HAPPY, DISCIPLINE YOURSELF TO DO WHATEVER IT TAKES TO CHANGE THE SITUATION.

                                 PERFORM AT YOUR BEST

                 WHEN SOMETHING GOES WRONG, THE NATURAL TENDENCY OF MOST PEOPLE IS TO BECOME ANGRY AND LOOK AROUND FOR SOMEONE TO BLAME. BUT THIS IS A WASTE OF ENERGY. IT SOLVES NOTHING. INSTEAD, YOU MUST DISCIPLINE YOURSELF TO REMAIN CALM, OBJECTIVE, AND UNEMOTIONAL.

         WHEN YOU FACE AN UNEXPECTED PROBLEM OR CRITIS, DISCIPLINE YOURSELF TO STAY CALM, TO FOCUS ON THE SOLUTION RATHER THAN THE PROBLEM. THINK IN TERMS OF WHAT CAN BE DONE NOW, RATHER THAN THINKING ABOUT HOW IT OCCURED AND WHO IS TO BLAME.

                   LIKE AN ACCIDENT WHERE SOMEONE IS HURT, YOU FOCUS ON CARING FOR THE INJURED PERSON, STOPPING THE BLEEDING, AND MINIMIZING THE DAMAGE BEFORE YOU START ANALYZING WHAT AND HOW IT HAPPENED, PRACTICE SELF-DISCIPLINE WHEN DEALING WITH A PROBLEM OR CRISIS BY IMMEDIATELY SAYING, "I AM RESPONSIBLE", EVEN IF, AT THAT MOMENT, YOU ARE RESPONSIBLE ONLY FOR CONTROLLING YOUR RESPONSES.

LIVE IN TODAY (THE POWER OF NOW)

  

                              SALUTATION TO THE DAWN

                       LOOK TO THIS DAY!

                       FOR IT IS LIFE, THE VERY LIFE OF LIFE.

                       IN ITS BRIEF COURSE

                       LIE ALL THE VERITIES AND REALITIES OF YOUR EXISTENCE

                              THE BLISS OF GROWTH THE GLORY OF ACTION THE SPLENDER OF                                          ACHIEVEMENT,

                            FOR YESTERDAY IS BUT A DREAM AND TOMORROW IS ONLY A                                                         VISION,

                             BUT TODAY WELL LIVED MAKES EVERY YESTERDAY A DREAM OF                                          HAPPINESS

                         AND EVERY TOMORROW A VISION OF HOPE.

                         LOOK WELL, THEREFORE, TO THIS DAY!

                         SUCH IS THE SALUTATION TO THE DAWN.

               SO THE FIRST THING YOU SHOULD KNOW ABOUT WORRY IS THIS, IF YOU WANT TO KEEP IT OUT OF YOUR LIFE, DO WHAT SIR WILLIAM OSLER DID:

             * SHUT THE IRON DOORS ON THE PAST AND THE FUTURE. LIVE IN DAY-TIGHT COMPARTMENTS.

             * WHY NOT ASK YOURSELF THESED QUESTIONS, AND WRITE DOWN THE ANSWERS?

            * DO I TEND TO PUT OFF LIVING IN THE PRESENT IN ORDER TO WORRY ABOUT THE FUTURE, OR TO YEARN FOR SOME MAGICAL ROSE GARDEN OVER THE HORIZON?

             * DO I SOMETIMES EMBITTER THE PRESENT BY REGRETTING THINGS THAT HAPPENED IN THE PAST - THAT ARE OVER AND DONE WITH?

               * DO I GET UP IN THE MORNING DETERMINED TO "SEIZE THE DAY"- TO GET THE UTMOST OUT OF THESE TWENTY-FOUR HOURS?

               * CAN I GET MORE OUT OF LIFE BY "LIVING IN DAY-TIGHT COMPARTMENTS"?

               * WHEN SHALL I START TO DO THIS? NEXT WEEK?... TOMORROW?.... TODAY?

                * EVERY DAY BRINGS A CHOICE, TO PRACTICE STRESS OR TO PRACTICE PEAC"

                                                                                           ---- JOAN BORYSENKO

                             LIFE IS TOO SHORT TO WORRY ABOUT ANYTHING. YOU HAD BETTER ENJOY IT BECAUSE THE NEXT DAY PROMISES   NOTHING.

                                                                                                      --- ERIC DAVIS

                   WHAT A FRIEND WE HAVE IN JESUS,

                    ALL OUR SINS AND GRIEFS TO BEAR!

                    WHAT A PRIVILEGE TO CARRY

                    EVERYTHING TO GOD IN PRAYER,

                    OH, WHAT PEACE WE OFTEN FORFEIT

                    OH, WHAT NEEDLESS PAINS WE BEAR

                    ALL BECAUSE WE DO NOT CARRY

                   EVERYTHING TO GOD IN PRAYER!